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| Prospects Analysis Regarding Integration of the O&G Industry with Internet from an Economics Perspective |
| Cong Wei1, Teng Kun2 |
1. Global Energy Interconnection Development and Cooperation Organization;
2. China University of Petroleum, Beijing |
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Abstract Along with worldwide Internet boom, China's Internet industry is also thriving and has achieved remarkable success. Beyond that, industry integration between the Internet and other fields, such as finance, retail and advertising, is also eye-taking, as it has fostered a novel industry chain structure and business model. With an aim to realize the transformation and upgrading of conventional industry, the Chinese government has proposed ‘Internet plus’ to encourage the combination of the Internet and conventional sectors. As one of the most important and complex conventional industries, the oil and gas (O&G in abbreviation) industry is also seeking the opportunity to actively cooperate with the Internet. However, after analysis of the differences between the particularities of the O&G and Internet industry from an economics perspective, a comprehensive combination of these two seems less promising, but adopting Internet related technologies to improve the performance of the O&G industry is feasible.
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Published: 20 September 2017
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2017, Vol. 24 
